Keyword Research

Social Power Keyword Selection Process

Keywords – The cornerstone of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Almost every aspect of website development revolves delicately around carefully chosen and strategically placed keywords.

With such high stakes on the line, you need an SEO company that knows what they are doing. Social Power will help develop the right strategy in keyword selection, and craft the most effective tactics in their implementation.

The Art of Keyword Selection

We begin with a report from Google on the monthly search volumes for specific keywords pertaining to your business.

developing a strategy

Then we develop a keyword strategy designed to attract the right kind of traffic to your website.

Engagement Intent Searches

Certain keywords will yeild visitors who are in the research phase. Great for sales funnels.

Ready for Action

Other keywords are better suited for immediate conversion into engagement.

Get a Keyword Report

We’ll give you a search volume report on the keywords pertaining to your business.

Our Process
Action Keyword Research

What is Keyword Research? Why we’re Different…

Make a List

We start with the obvious: Make a list of the keywords you can think of that a potential customer or client might use when searching for your products or services.

Google Analysis

We’ll then run these keywords through our selection process to continue the brainstorming process of building the raw keyword list. Next we take the keyword list and use Google’s special Keyword API Suggestion tool to learn the actual monthly search volume for each of these keywords.

Selection

We then evaluate the keywords Google suggests as options surrounding each of these targeted terms. Here is where the Nuggets of Gold are found! Primary and secondary keywords are selected and integrated into the campaign.

Keywords & Sales Funnels

As generic keywords tend to work better for the top of the sales funnel, more specific keywords are generally better suited for immediate conversion into engagement, inquiries, or new client acquisition.

The more generic your words or phrases, the more competitive they are in ranking, AND the less effective they are for sales conversions. But the good news is that intelligently selected specific topic keywords are much easier to rank well, and they tend to convert to sales better too.

Selecting the right keywords and keyword phrases is just the beginning. Knowing where and how to deploy them so the search engine spiders find and index them is where the hard science behind Search Engine Optimization (SEO) comes into play.

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